SEO
SEO that actually moves a small business.
Not keyword-stuffing or a monthly report no one reads. The foundation, the pages, and the local work that turn the searches you already miss into calls and quote requests.
The idea
Your customers are already searching for what you do. SEO is just making sure the one they find is you, not the shop down the block.
How we do it
Foundation first, then the pages, then the map.
The foundation
The plumbing search engines need: a clean sitemap and robots, structured data, fast pages, and a site Google can actually crawl and trust. Skip this and nothing else ranks.
Pages that match real searches
Pages built around how your customers actually type, by service and by town, instead of one homepage hoping to rank for everything.
Local and the map pack
The Google Business Profile, reviews, and citations that decide who shows up when someone searches "near me". For most local businesses this is the fastest lever there is.
Tracking, so it's measured
Search Console and analytics wired up, so the work is measured against real queries, clicks, and calls, not guesses.
Common questions
- How fast will I see results?
- Honestly: months, not days. The foundation and Business Profile work help quickly, but content-driven ranking compounds over three to six months. Anyone promising page one in 30 days is misrepresenting how search works.
- Do I need a new website for this?
- Not always. We can do the SEO work on a site we built or on your existing one. If the existing site is fighting you (slow, unstructured, not mobile), we'll say so.
- Do you do this for your own site?
- Yes. We run the same assessment and foundation work on sitecraft.app that we'd run for you, so we're recommending what we actually do.